In this day and age, there are products that claim to better just about anything and everything and some do, but when it comes to sport and health nutrition many of us are being cat-fished with our eyes wide open.
According to a study, the industry is pushing its limits when it comes to these miracle gels and energy drinks that claim can boost your workout.
It’s understandable that manufacturers market their products aiming purely at sales however they are slowly crossing an ethical line with the amount of exaggeration put into their product claims.
Many athletes are unknowingly putting their health and career at more risk by using products that claim to supplement vital nutrients that simply cannot be replaced by a shake or some pills. For certain sports, certain supplements are necessary though.
A lot of consumers are going in blind as many manufacturers aren’t clear about what their products can do. They are subjected to positive drug test, unknowingly overdosing on some of its ingredients and disappointed when the product doesn’t provide the desired result.
For athletes to reach their optimal potential, health and nutrition is a solid foundation. We are being tricked in believing a shake can add muscle mass or a pill can replace vitamins found in our natural foods.
I’m not saying that it’s not possible, but companies should be more transparent about what can be expected from their products.
Not only are their claims usually exaggerated but instructions for use is usually not clear. Most athletes are misusing their supplements which could possibly hinder their health further down the line.
Many manufacturers who advertise honestly what their products potentials are are not usually successful. This is because their claims don’t promise maximum results which in turn isn’t all that appealing to the consumer.
Products of bigger companies usually end up being pulled off the market due to inadequate information being provided to consumers, leading to incorrect use.
We can only hope that in future companies are more transparent with their product claims as our health and that of our future athletes depend on it. For updates regarding changes in the market be sure to check out our news page.